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Beat your goals. Be yourself.
AltFit is limited edition clothing for limited edition people: it’s for the outcasts and outliers, those who want to stand out from the crowd while they work out.
Why? Because you’re most powerful when you feel like you. Wearing AltFit clothing, you can exercise without compromise.
Forget the mainstream and forge full steam ahead. On the path you’ve always preferred: the one less taken.
Some people were simply born to be bolder. Those people wear AltFit clothing.
About
THE ALTFIT WEARER
When we designed AltFi’s collection, we had particular people in mind: people like us, part of our alternative community. We made clothing that we knew they’d want to wear.
Is this clothing right for you? Read on to learn more about our typical customer and see if our ethos might also inspire you to achieve greatness.
Has goals to smash
If you’re ready to go hard in the gym, you need clothes that make you feel like a warrior. Our badass designs will unleash your inner beast. Looking great and feeling comfortable has a positive impact on your mindset. Wear our clothes and smash your goals!
Works to their own agenda
When you exercise, it’s about your priorities. You’re not trying to fit anyone else’s idea of success: you’re doing it all for you. Why not reflect that independent spirit and rebellious streak in the clothing that you wear? AltFit is a clear statement of self-confidence.
Isn't afraid to be noticed
It’s incredibly easy to go with the majority, but an AltFit customer doesn’t feel comfortable unless they’re being true to themselves. That means they often go against the grain and make waves for being different. They’re the bolder and braver people in every environment they enter.
Expresses themselves
Someone who shops at AltFit knows that self-expression isn’t superficial. It’s key to confidence, and confidence is what fuels them to smash their goals in the gym and out of it. They use their clothing to show who they are because they’re proud of themselves.
Wants quality and comfort
As you can probably guess, our customer isn’t the type to settle for less. Clothing can’t just look great, it also has to perform its function to the highest standards. For workout clothing, that means the best materials cut in the most comfortable but cool styles.
Goes hard in their workout
The type of person that we design for isn’t doing anything in life halfheartedly. They’ll make sacrifices but stay uncompromising. They’ll work hard to get where they want to be. That means their workouts are intense, and they need clothing that reflects that.
Celebrates diversity
The alternative community is defined by its accepting, welcoming nature. AltFit customers embody this, and they’re always delighted to see the steps we’ve taken to be accessible with our collection in terms of sizing, gender, and price. All outsiders are included here.
Is limited edition
Something our customers love about AltFit is the fact that they won’t see all their friends wearing the exact same thing as them. This is because we restrict print and color combinations, making every product a limited edition. Anyone that shops at AltFit sees individuality as an asset.
Our exercise clothing was made for people like you.
It’s time to throw out any gym gear that doesn’t reflect your real self. You shouldn’t have to dress as someone else to work out.
Rather than forcing yourself to blend in with mainstream exercise aesthetics, embrace AltFit, inspired by the alternative fashion you usually wear.
You move to the beat of your own drum, and that shouldn’t change when you enter fitness spaces.
